Social media is not just a place to connect new people, but it can create a huge business if it is used with the best social media marketing strategy, especially for a translation agency because like other professions translation industry also needs clients as well as translators to work with.
The best marketing strategy to make a translation agency popular
For a translation agency, it is compulsory to update its translation services on regular basis. For example, how many languages are covered by their linguists, if the agency has proper database of native as well as foreign translators offering their services. In addition to this, a translation agency should display a list of clients they have worked with.
There are number of social websites and people are always active over there. Posting interesting content related to language services is a good strategy to draw their attentions.
How to engage with people on social media
Each social media platform has a search bar to help you find people of your interest. If you type translation agency in the search bar, a list of translation agencies will show up. Like their pages and regularly read their posts and reply accordingly.
This way you can engage with lots of people having the same interest. If your content were good, they would reply to your posts.
Make a chain of people and convince them to follow your links.
What to post on social media
Write everything about your services and products. You should mention interesting facts about the translation, which nobody ever revealed before. You can make your strategy in view of price, deadline, quality etc.
You should try to convince why your services are different from other translation agencies and why people want to hire you.